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What should be included in the business plan for my business account?

Your business plan for your business account should be clear, concise and easy to understand. It should include a brief summary of:

  • the nature of your business
  • information about the business owners
  • information about its' products and services
  • your business market, your customers and the competition
  • marketing and sales, operations and logistics
  • SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)
  • your Unique Selling Point
  • financial forecasts (cashflow, profit and loss)
  • an appendix for any detailed information such as market research data